Gothenburg is always moving, adapting, changing, and evolving into a multitude of creativity and self-expression. With over 520,374 people living inside the city and a huge portion of those people being international, it makes Gothenburg a very diverse and cultural city. One big part of the international culture here in Gothenburg are the Swedish and International trends that merge together into Gothenburg trends. Trends… they come and they go

They form culture, and a sense of style that involves fashion, technology, music, business, and many other categories. The city of Gothenburg, being a very artistic and also internationally consumed society involves many diverse trends that really provide an inter adapted culture amongst the population. A new generation is moving in, and the new city is a hotbed of stylistic creation, which has generated interest around the globe.

Fashion trends have changed dramatically. While the American style of Abercrombie & Fitch, Laccost, and Victoria Secret have emerged and have absorbed a huge trend, Gothenburgers have developed more dramatic trends. One trend that is quite popular is a more hipster and artistic trend. This involves classic and retro clothing such as top hats, thick rimmed glasses, combat boots, and skinny jeans. The people that have adapted this trend can usually be found around Andra Langatan and frequent places like Pustervik and Kings Head.

We also have another group of Gothenburgers that have developed a trend based on a more designer look. This involves designer clothes such as Armani and Gucci combined with H &M and Gina Tricot under look. This could even include jean short shorts in the middle of winter! You see this style in a more Park Lane and Push nightclub atmosphere. The most dramatic fashion trend of all is the anarchistic trend that quite a handful of people have maintained. This involves dreadlocks, handmade clothing, Birkenstock, and a flower power look which involves alot of necklaces, earings, and rainbow colors.

Taking a “fika” has become a major habitual trend amongst Gothenburgers and has quickly adapted amongst the Internationals. During the Summer and Spring thousands of young professionals and students are out on a daily basis between the hours of noon and one at the many huge selections of coffee shops all over the Gothenburg area. It has become to prime excuse for a meet up or gathering around to do something social. A popular spot that people frequent to take a fika are Condecco and Esspresso House.

Other social events that first became trends in U.S. have become a huge hit amongst Swedes and internationals such as weekly club events i.e. karaoke, beer pong night, movie night, and ping pong night. Some of the most popular places that people partake in these activities are Pustervik, and The Queen.

Kanel Bullar is also a very popular trend and has been around for many years. All swedes eat Kanel Bullar when having guests over, after dinners, in the morning after a coffee. It has become a very social Swedish concept and has quickly adapted amongst the international society as well. If you haven´t tried kanel bullar then you must give it a try! Alot of people frequently by Kanel Bullar in the small shops around the Haga area close by Jarntorget.

Written by: Claire Hultin